symbol appropriation




While walking in the Brea neighborhood of Milan, I passed the Cirmolo Antiquariato antique shop (Via Fiori Chiari, 3). A glowing Alfa Romeo sign caught my eye. I took a picture and shared it with a fellow colleague/Alfa Romeo enthusiast, who made a comment about the dragon eating a man. The following day, sunshine and warmth led me to walk to the Sforza Castle. Even though I had been there before, the Visconti coat of arms with the “Biscione” caught my eye on the information plaque. The Visconti family controlled the city of Milan from the 13th to the 15th century and I came to realize the Alfa Romeo (Anomina Lombarda Fabrica Automobili) symbol makes a direct reference to Milanese history and tradition.

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